當越來越多的咖啡師想成為烘焙師……

這是一篇來自PDG(http://www.perfectdailygrind.com)的文章,一家總部位於英國的全球咖啡資訊平台,最近有一些合作,深刻體會到他們在內容上的前瞻,嚴謹與專業。

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這篇文章很有啟發性,一段一段的截屏在此,剛好9張圖,有興趣的可以看一看,我自己查了一下微信翻譯,意思偏差不大。強烈推薦咖啡師朋友們讀一讀。

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首先拋出的論點就是,越來越多的咖啡師想要成為烘焙師,看著是很不錯且邏輯上說得過去,還可以更加深入的了解咖啡豆的生產,但作者與兩位行業專家討論之後,有待斟酌,原話是:

many baristas try to move into roasting – an option which seems logical on paper. But this may not always be the case.

其觀點,相對於烘焙師的精細技能而言,咖啡師則需要掌握更為廣闊與全面的咖啡產業技能,通常要超越烘焙的角度來看待整盤生意與自我的發展。

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When it comes to career development, a barista should be thinking beyond the roastery and into other areas, such as supply chain management, sustainability, and training opportunities,” Brett says.

然後,文章對於咖啡師的職業技能發展,如何突破天花板,進行了系統與深入的討論,都非常有價值,這裡還提到了通過社交平台進行帶貨,據調查估計,到2029年,全球帶貨平台銷售額將突破驚人的700億美金,咖啡肯定是其中一塊不小的蛋糕。

德州Ascension Coffee(公司網址https://ascension.coffee,可以進去看看,有美食照片,還有COE豆子賣)的Manage Director —— Jessica分享她的職業發展經歷,很有啟發性,中心思想就是把眼光放長放遠,投資自己,她的原話:

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“I didn’t follow a straight career path in coffee, which is where a lot of baristas struggle,” she says. “Throughout my career, I have invested a lot of time in talking and connecting with as many people across the industry as possible, alongside investing in my education.

“In doing so, I uncovered job opportunities, but most importantly, I discovered my passion,” she adds.

最後這句話是點睛之筆
I discovered my passion!

有足夠的passion,就絕對可以成。

文章作者: Zoe Stanley
Zoe is an expert content marketer based out of the Pacific Northwest. She has a deep-rooted passion for all things coffee with over five years of coffee copywriting and barista experience.

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